THE EXPERIENCE

A GUIDED AND INTERACTIVE JOURNEY THROUGH THE NEW ZEALAND RUGBY STORY

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KIA ORA. WELCOME TO THE ALL BLACKS EXPERIENCE.

Learn the story, feel the passion and experience the All Blacks story close and personal. 

The All Blacks Experience is a state-of-the-art guided encounter that showcases the All Blacks, and our national teams in black, through exceptional innovation and technology. This full sensory and interactive experience allows New Zealanders and international visitors to celebrate New Zealand’s rugby heritage, achievements and culture.