A guided and interactive journey through the New Zealand rugby story

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Kia ora. Welcome to the All Blacks Experience

With less than one month to go, we are opening on 2 December 2020. 

Learn the story, feel the passion and experience the All Blacks story close and personal. 

The All Black Experience is a state-of-the-art guided encounter that showcases the All Blacks, and our national teams in black, through exceptional innovation and technology. This full sensory and interactive experience allows New Zealanders and international visitors to celebrate New Zealand’s rugby heritage, achievements and culture.