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The All Blacks Experience is a partnership between New Zealand Rugby and Ngāi Tahu Tourism.

After months of detailed research, planning, design and construction, we're open. Set to become one of New Zealand’s must-do tourist attractions, we are incredibly excited to see the All Blacks Experience taking shape at SkyCity in Auckland and can’t wait for you to take the field and try it for yourself.

A Partnership

The All Blacks Experience is a partnership between New Zealand Rugby and Ngāi Tahu Tourism (a subsidiary of Ngāi Tahu Holdings which is governed by Te Rūnanga o Ngāi Tahu). It is designed to showcase the All Blacks players, the team, and all of our national teams in black. Through the use of innovation and technology it will provide a full sensory, interactive, and immersive experience; the only rugby attraction of its kind in Aotearoa New Zealand and the only All Blacks attraction in the world. This will be an NZ rugby team experience that you don’t want to miss!

All Blacks

Visit allblacks.com to get all the latest information about our teams in black.

Visit the All Blacks
1 South Africa v New Zealand September 15 2018

Ngāi Tahu Tourism

At Ngāi Tahu Tourism, our purpose is to make the connection with our customers, through our people, to our place and to Ngāi Tahu.

Visit Ngāi Tahu Tourism
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Get in touch


All Blacks Experience
88 Federal Street
Sky City Precinct
Auckland CBD
New Zealand

The All Blacks Experience is located in the SkyCity precinct, Auckland’s premiere entertainment destination. Right in the heart of the central city, SkyCity is home to the landmark Sky Tower, two hotels, a casino, live theatre and over 20 bars and restaurants.

Opening hours

During New Zealand school term time, we are open: 

Monday 9:30am - 5pm
Tuesday 9:30am - 5pm
Wednesday  9:30am - 5pm
Thursday 9:30am - 5pm
Friday 9:30am - 5pm
Saturday 9:30am - 5pm
Sunday 9:30am - 5pm

First tour leaves at 10am daily. Last tour departs an hour before the scheduled closing time.

Give us a call

0800 2665 2239

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