A visit to the All Blacks Experience will spur your passion for everything rugby.
Learn more within the Insider Information section about some of the topics shared within the Experience - from Black Ferns to the meaning behind the Haka.
Introduction to Rugby
Rugby is New Zealand’s game. The people, cultures and rugby teams of New Zealand have woven many threads into a black jersey.
Who are the All Blacks
Over close to 120 years, the All Blacks have become renowned for pushing the limits of physical performance on the rugby field and upholding the honour of the team off it.
The haka - an ancient Māori ritual - is the last thing the All Blacks do before going into battle on the rugby field. Its purpose is to strengthen and unite the team, intimidate and challenge their opponents, and rouse the spirits of fans all over the world.
Teams in Black
A number of significant rugby teams wear the black jersey and silver fern - the Black Ferns, Sevens Rugby and the Māori All Blacks.
History of the Jersey
The All Blacks Jersey symbolises quality, innovation, history, pride and a collector's item. Learn more about its historic roots and the modern transformation.
How to Play Rugby
The first step to becoming a rugby player is to understand the fundamental rules and skills of the game.