An immersive and interactive journey through the New Zealand rugby story

The All Blacks Experience will open at SKYCITY Auckland in 2020 and provide visitors with a state-of-the-art, interactive experience that will showcase the All Blacks, our other national teams, and the game of rugby like never before.

Through the use of innovation and technology it will provide a full sensory, interactive, and immersive experience for all New Zealanders and visitors to celebrate New Zealand’s rugby heritage, achievements and culture - bringing together the stories of our rugby legends, the drama and excitement of Test match rugby, and the mastery and legacy of the All Blacks into a unique, world class attraction. It will include a retail outlet where visitors can purchase All Blacks merchandise.

The All Blacks Experience will be a unique guided visitor experience; the only rugby attraction of its kind in New Zealand and the only All Blacks attraction in the world. It will feature a fully immersive Haka experience that puts the visitor in front of the full force of an All Blacks haka, as well as zones where visitors can try their kicking, catching, line-out and accuracy skills against the All Blacks.

This will be an experience that you don’t want to miss!

Trade Enquiries