The All Blacks: Power, Precision & Pride
With a historic win rate of over 76%, multiple World Cup titles, and more than 120 years on the field, the All Blacks’ achievements make them unequivocally the most successful international men’s rugby team of all time. What makes the All Blacks successful is their relentless pursuit of excellence, discipline, resilience and innovation. These qualities have positioned them at the forefront of the game and woven them into the fabric of New Zealand’s national identity.
From the haka to the black jersey and the silver fern, the All Blacks and New Zealand culture are inextricably intertwined. Meet your heroes, see their stats, and read the stories of legends.
The Haka: A Defining Ritual
The haka is more than just a war dance – it is a powerful expression of Māori culture, unity, and pride. For our national teams, performing the haka is a deeply meaningful ritual, mentally, physically, and spiritually preparing them for battle on the rugby field. It’s a challenge issued, a commitment declared, and a profound connection forged with their heritage and their fans. Discover the enduring meaning of the Haka and its central role in the All Blacks’ culture and values.
Black Ferns: Trailblazers of Women's Rugby
Bursting onto the scene at the inaugural women's Rugby World Cup in Wales in 1991, the Black Ferns quickly established themselves as trailblazers. They hold the highest winning percentage of any international rugby team—including six World Cup titles—a remarkable feat that showcases their dominance, skill, and the sheer talent of New Zealand's female athletes.
Māori All Blacks: Culture, Heritage & Talent
A team built on Māori whakapapa (lineage), mana (prestige), and a deep sense of identity. Founded in 1910, the Māori All Blacks have long served as a vital pathway for future All Blacks talent and remain a formidable presence on the international Rugby Union stage. All players must have Māori whakapapa (genealogy) confirmed in order to represent the side. Prior to 2012, the team was known as the New Zealand Māori or New Zealand Māoris.
Rugby Sevens: Fast, Fierce & Unforgettable
Rugby Sevens is a high-octane variant of the game, played on a full-size field with teams of seven instead of fifteen. The result? A fast, tactical spectacle that demands incredible speed, agility, and strategic thinking. Our national teams, the All Blacks Sevens (Men’s) and the Black Ferns Sevens (Women’s), consistently deliver powerful performances on the world stage.