Plan Your Visit to the All Blacks Experience in Auckland
The All Blacks Experience is a guided, interactive journey into the heart of Aotearoa New Zealand’s rugby story. Set in the SkyCity Precinct in Auckland CBD, it connects visitors to the legacy, culture, and spirit that define the All Blacks and Black Ferns. Whether you are a rugby fan, a family exploring the city, or an international traveller wanting to understand New Zealand’s national game, this is a must-do experience for every visitor to Auckland.
This guide will help you plan your entire visit, from how long to allow, what to expect, how to get here, and what to explore before and after. It also links to deeper blog guides so you can explore each topic in more detail.
What Is the All Blacks Experience?
The All Blacks Experience is a 60–90 minute guided encounter that brings together Māori culture, rugby heritage, technology, and storytelling. You will learn about Te Whatu, the sacred mauri stone, hear from legends of the game, and step into immersive spaces that take you from the changing rooms to the haka stage.
The experience includes:
- A 45–50 minute guided journey led by knowledgeable hosts
- Interactive zones to test your kicking, passing, and agility skills
- The only place where you can stand and face both the All Blacks and Black Ferns haka
- New Zealand’s largest official All Blacks and Black Ferns retail store
- It is an inspiring, emotional, and mana-filled journey suitable for all ages.
Plan your visit here: https://www.experienceallblacks.com/experiences
How Long Do You Need for the All Blacks Experience?
Most visitors allow 60–90 minutes, which includes the guided journey and time to enjoy the interactive elements or visit the retail store. Families may wish to allow a little extra time so children can enjoy the skills zone.
For the full breakdown, read our detailed visitor guide: How Long Do You Need for the All Blacks Experience? Your Full Visitor Guide
What to Expect During Your Experience
Our guided tour takes you through the past, present, and future of New Zealand rugby. You will feel the wairua (spirit) of the game, hear the voices of players and coaches, and stand face to face with the power of the haka.
You can expect:
- A warm welcome from our guiding team
- Insights into Māori, Pasifika, and New Zealand rugby culture
- Emotional storytelling, soundscapes, and cinematic immersion
- Interactive challenges designed for all ages
- Space to reflect on the legacy and impact of New Zealand’s national sport
- Whether you're visiting as a couple, a family, a school group, or part of a conference delegation, the experience is designed to inspire and connect.
Where We Are Located
The All Blacks Experience is located on Level 4, 88 Federal Street, in the SkyCity Precinct — Auckland’s premier entertainment hub.
You’ll find us surrounded by:
- The Sky Tower
- Over 20 bars and restaurants
- Two hotels (with a third opening in 2024)
- Live theatre and nearby shopping
- It’s also just a short walk from Britomart Transport Centre and Auckland Ferry Terminal.
Looking for transport, parking discounts, or accessibility info? Read the full guide: How to Get to the All Blacks Experience: Parking, Public Transport, and Accessibility Tips
Perfect for Families, School Groups, and Corporate Visitors
The Experience is designed for:
- Families & Kids
- Engaging interactive zones
- Hands-on activities
- Indoor, weather-proof fun
- Educational content about Māori culture and New Zealand history
- School Groups
- Curriculum-aligned learning
- Safe, guided storytelling
- Teamwork, leadership, and cultural understanding
- Conference, Trade & Incentive Groups
- A premium, memorable group activity in the centre of Auckland
- Able to accommodate large groups in consecutive departures
- Ideal for pre- or post-event itineraries in the SkyCity Precinct
Explore the full blog: What Makes the All Blacks Experience Perfect for Families and School Groups
Top Tips for Planning Your Visit
- Book ahead online
- Tours can fill quickly, especially on weekends, school holidays, rainy days, and match days.
- Allow extra time
- After your tour, you may want to revisit the interactive zones or explore the retail store.
- Come early for photos
- There are great photo opportunities inside and around the Sky Tower.
- Keep an eye on match days
- If you’re attending a game, this is the perfect warm-up activity before heading to Eden Park.
- Bring your energy
- You’ll want to give your all in the haka challenge.
Take Home a Piece of the Legacy — Visit Our Retail Store
Before or after your tour, stop by Auckland’s largest official All Blacks and Black Ferns retail store.
You’ll find:
- Official jerseys
- Training gear and apparel
- Ngāi Tahu pounamu
- Caps, rugby balls, and souvenirs
- Personalised jerseys and gift options
More gift ideas: Top All Blacks Souvenirs to Take Home from Auckland
Plan Your Visit and Experience the Spirit of the All Blacks
Whether you're visiting Auckland on holiday, exploring with your whānau, or bringing a conference group into the city, the All Blacks Experience is a powerful and inspiring way to connect with New Zealand’s sporting and cultural identity.
Choose your tour time and start planning your visit:
Book your All Blacks Experience today https://book.experienceallblacks.com
Explore tour options https://www.experienceallblacks.com/experiences
Plan your Auckland itinerary with us