About Us

Welcome

The All Blacks Experience is a partnership between New Zealand Rugby and Ngāi Tahu Tourism

COUNT-DOWN TO LAUNCH

After months of detailed research, planning, design and construction, our work is getting close to the full time whistle. Set to become one of New Zealand’s must-do tourist attractions, we are incredibly excited to see the All Blacks Experience taking shape at SkyCity in Auckland and can’t wait for you to take the field and try it for yourself.

A PARTNERSHIP

The All Blacks Experience is a partnership between New Zealand Rugby and Ngāi Tahu Tourism (a subsidiary of Ngāi Tahu Holdings which is governed by Te Rūnanga o Ngāi Tahu). It is designed to showcase the All Blacks and all of our national teams in black. Through the use of innovation and technology it will provide a full sensory, interactive, and immersive experience; the only rugby attraction of its kind in Aotearoa New Zealand and the only All Blacks attraction in the world. This will be an experience that you don’t want to miss!