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Count-down to launch

After months of detailed research, planning, design and construction, our work is getting close to the full time whistle. Set to become one of New Zealand’s must-do tourist attractions, we are incredibly excited to see the All Blacks Experience taking shape at SkyCity in Auckland and can’t wait for you to take the field and try it for yourself.


A Partnership

The All Blacks Experience is a partnership between New Zealand Rugby and Ngāi Tahu Tourism (a subsidiary of Ngāi Tahu Holdings which is governed by Te Rūnanga o Ngāi Tahu). It is designed to showcase the All Blacks and all of our national teams in black. Through the use of innovation and technology it will provide a full sensory, interactive, and immersive experience; the only rugby attraction of its kind in Aotearoa New Zealand and the only All Blacks attraction in the world. This will be an experience that you don’t want to miss!

An immersive & interactive journey ALL BLACKS EXPERIENCE OPENS MID 2020 Book Now

Learn what it takes to become an All Black


Learn about the history and mana (status) the All Blacks have in the New Zealand landscape.


Find out the steps every Kiwi kid takes through grass-roots to professional rugby player.


Test yourself against the best. Do your skills match up? Find out in our interactive exhibit.

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